F&C Investment :: Banners
Digital Ad Campaign :: 2013
Adobe Illustrator, Photoshop, Flash
Illustration by H&A
Online ads are a pain. No one likes them… unless of course they’re beautiful, stylish and unobtrusive.
F&C asset management approached H&A to create an online campaign to promote awareness of their key product offerings. H&A took the opportunity to create a whole new brand direction based on a beautiful, vintage illustration style which fitted perfectly with the family values and familiar tone they wanted to use.
My job was to translate that into a huge range of animated ads – about a dozen ads with five to eight applications for each. Response was overwhelmingly positive, proving that online ads can be worth watching!
All these banners were produced in up to 5 different formats but I’ve presented the MPU versions here.
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