The theory

Great minds like a think.

How do you draw a line?

What happens when they ask you to do the one thing you always said you wouldn’t? How far will you really go for your ideals?

Unequal opportunities.

Is it fair to treat everyone as if they’re the same, or is equality not always the same as fairness?

Dangerous bet

“The greatest risk is the risk of spending your life not doing what you want, on the bet you can buy yourself the freedom to do it later.” – Randy Komisar

Rock and Roll

“Graphic design will save the world right after rock and roll does.” – David Carson

Unoriginality

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” – Paul Rand

Procrastination

“Procrastination gives you time to consider divergent ideas, to think in nonlinear ways, to make unexpected leaps.” – Adam Grant

0775 396 3276

10 Clayhills Grove
Edinburgh
EH14 7NE

SC491188