The theory

Great minds like a think.



How do you draw a line?

What happens when they ask you to do the one thing you always said you wouldn’t? How far will you really go for your ideals?

Unequal opportunities.

Is it fair to treat everyone as if they’re the same, or is equality not always the same as fairness?

Bet your life.

How do you know if a company can change? Do they even want to change, or is disruption / design thinking / transformation just the flavour of the month?

Rock and Roll

“Graphic design will save the world right after rock and roll does.” – David Carson


“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” – Paul Rand


“Procrastination gives you time to consider divergent ideas, to think in nonlinear ways, to make unexpected leaps.” – Adam Grant