Bet your life.
Supposing I offer you an investment opportunity. It’s not guaranteed, but it’s a solid chance. I just want you to invest the change in your pocket. What will you say?
Why not? Go on! It’s worth a shot?
Now supposing I ask you to invest all your savings. Everything. Now what?
Not so sure?
Most businesses say they seek change. Disruption. To be a challenger. And most have a degree of tolerance for change: they allow people in their organisation to play with processes, ideas and propositions. Exactly how much play they will allow defines their play tolerance. But where does play stop and the serious stuff begin? How much play will a company allow before they say, now hold on, those aren’t toys, you can’t play with those.
If you want to know whether a company is genuinely capable of being a challenger, a disruptor, look closely at how much play they will allow. Will they allow people to play with the core business processes, the ones which supply their income, their profit, their shareholder value?
Companies which protect their core processes from being questioned can’t fundamentally change. And they don’t want to.
Now read this…
What happens when they ask you to do the one thing you always said you wouldn’t? How far will you really go for your ideals?
The future belongs to the interesting people.
The L word, business and people who just don’t think emotions are appropriate.
Brands grow old but they need to do it gracefully and with style.
Or look at this…